Intense lobbying within Google recently has prompted Matt Cutts, Google’s spam chief, to announce a potential new addition to the search algorithm next year.
Speaking at the Pubcon conference in Las Vegas that just concluded, Cutts says Google’s co-founders want search to be real fast – like flipping through a magazine. They would like faster web pages to rank better than slower ones. It’s already a factor in the AdWords quality score, but there is now a big push to include site speed for the organic search algorithm as well.
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