Redesigning a Website without Losing Traffic

First of all, the most important issue to consider is whether your site actually needs a redesign. Can you just do away with the content that doesn’t work, and keep the content that does work? If you’re not getting contacts through the web, could you just add contact information or a button that leads to a form on each page? If visitors bailout quickly, is it because your home page isn’t any good and not necessarily because your entire site isn’t any good? Identify the faults of your site and try to keep changes small. Making small changes is always better than overhauling an entire site if you want to retain the search rankings you already have. The reason is simple: search engines have a record and history for the pages that already rank well. If you change the structure of your site, that record will either be completely lost or it will take a good amount of time (perhaps, at least half a year) before it will be reassigned to the appropriate pages. Whenever you change the URLs of your sites pages, you can expect a loss in traffic at least temporarily (unless the pages never received traffic in the first place).